We, especially women, all have been in a situation like the following; you went to a city centre, not needing anything. When returning you discover you bought bags full of stuff you accidentally came across..
Marketers tried to discover for a long time why we buy and how this can be influenced. It already has been known that consumers only think 2 seconds before making a buying decisions when they 
are shopping. Nothing stays a coincidence anymore. Lately, I found out that traditional buyers decision models can be thrown away soon. A whole new level of marketing research is rising! Neuromarketing is a new phenomenon marketers are experimenting with. At the moment, scientist are capable of visualizing with CT-Scans what happens in the brain when we are confronted with advertising or brands.
are shopping. Nothing stays a coincidence anymore. Lately, I found out that traditional buyers decision models can be thrown away soon. A whole new level of marketing research is rising! Neuromarketing is a new phenomenon marketers are experimenting with. At the moment, scientist are capable of visualizing with CT-Scans what happens in the brain when we are confronted with advertising or brands. In the next video Martin Lindstrom, who calls himself ‘brand futurist’, talks about neuromarketing.
The brain is an area we still have to learn a lot about, neuromarketing has not been applied yet because of that. It cannot be explained what typical aspects of an advertisement causes the buying decisions and how this can be influenced. However, so claims Lindstrom in an interview on his website, it can be made visible in CT-scans whether or not somebody is profiling himself with your brand or not.
Geen opmerkingen:
Een reactie posten